Digital Marketing Mastery Training Program

A complete hands-on training designed for entrepreneurs, students, and professionals who want to build a career or business using the latest digital marketing strategies.

Chapter 1: Foundations of Digital Marketing

• Introduction to Digital Marketing & its Ecosystem

• Understanding Audience, Buyer Personas & Funnels

• Branding Basics & Marketing Psychology

• Setting up Digital Marketing Goals

Chapter 2: Social Media Marketing (SMM)

Facebook & Instagram Ads

• Ad Account Setup & Business Manager

• Audience Targeting (Custom, Lookalike, Interest-based)

• Running Traffic, Engagement & Conversion Campaigns

• A/B Testing & Optimization

LinkedIn Ads

• B2B Campaigns & Lead Generation

• Company Pages & Content Strategy

• LinkedIn Sales Navigator Basics

WhatsApp Business App & Automation

• Setting up WhatsApp Business

• Broadcast Lists, Catalog & Quick Replies

• WhatsApp API for Automation (Chatbots, Workflows)

Chapter 3: Search Engine Marketing (SEM)

Google Ads

• Search Ads (Keywords, Match Types, CPC)

• Display Ads, Video Ads & Retargeting

• Campaign Tracking with Google Analytics

• ROI Optimization

Chapter 4: Search Engine Optimization (SEO)

On-Page SEO

• Keywords Research & Placement

• Website Structure & Technical SEO

• Optimizing Content for Search Engines

Off-Page SEO

• Backlink Strategies (White Hat Techniques)

• Guest Posting, Directory Submission & Outreach

• Measuring SEO Success with Tools

Chapter 5: Content Creation & AI Tools

• Content Marketing Strategy

• Copywriting & Persuasive Writing

• Tools like ChatGPT for Content & Campaign Planning

• AI Image Generation Tools (MidJourney, Ideogram, Canva AI)

• AI Video Creation Tools (Runway, Veed, Pictory)

Chapter 6: Creative Design & Branding

• Photoshop Basics for Marketers

• Canva Pro for Quick Design

• Using AI Tools for Graphics (Ideogram, DALL-E)

• Building Social Media Creatives & Thumbnails

Chapter 7: Analytics & Growth Tracking

• Google Analytics & Tag Manager

• Facebook Pixel & Event Tracking

• KPI Dashboards & Reporting

• Growth Hacks & Conversion Optimization

Chapter 8: Advanced Modules

• Email Marketing & Automation Tools

• Affiliate Marketing Fundamentals

• Influencer Marketing & PR Strategies

• Building Sales Funnels & Lead Nurturing

Program Highlights:

Hands-on projects with real-time campaigns
Access to AI-powered marketing tools
Industry-recognized completion certificate
Lifetime access to resources & updates